Increasing the efficiency of an online store: expert review of 6 useful functions

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Introduction

Increasing the efficiency of an online store not only improves the user experience, but also increases sales and profits. There are many useful features that can help optimize your online store and increase its efficiency.

In this expert review, I will talk about 6 useful features to increase the efficiency of your online store. I will share my knowledge and experience with you to help you select and configure the right tools for your business.

1. Virtual fitting of clothes

One of the main problems with online clothing shopping is the inability to try on clothes. Fortunately, with the advent of new technologies, virtual fitting rooms have become available to most online stores.

Virtual clothing try-ons allow shoppers to upload a photo of themselves to see how the clothing looks on their body. This allows customers to make more informed purchasing decisions and reduces returns due to the wrong size or style.

Use a ready-made solution such as online gadget storeto quickly and easily implement virtual try-ons in your store. Considering that up to 40% of customers return products due to the wrong size, this feature can significantly increase conversions and reduce returns costs.

2. Recommendations based on personal preferences

Personalized recommendations are a feature that can significantly increase the efficiency of your online store. Using machine learning algorithms and data analytics, you can provide your customers with personalized recommendations based on their preferences and previous purchases.

Such recommendations can help you sell more products by attracting buyers with similar interests and tastes. They also improve the user experience, making it more personalized and convenient.

Use a ready-made solution, for example universal marketplaceto quickly and easily implement personalized recommendations in your store. If you configure this feature correctly, you can increase your sales by up to 35%.

3. Detailed reviews and product ratings

Detailed reviews and product ratings are an integral part of a successful online store. They help customers make purchasing decisions and increase trust in your store.

Allow customers to leave detailed product reviews and ask questions of other customers. Also provide the ability to rate products using stars or other rating systems. Customers can share their opinions and this helps other customers make purchasing decisions.

Use the dedicated plugins and tools available for your store platform to implement this feature in your store. For example, you can use the Product Reviews Pro plugin for WordPress and WooCommerce. Considering that 92% shoppers read reviews before purchasing, adding this feature can increase conversions and trust in your store.

4. Fast and convenient navigation through the product catalog

Fast and easy navigation through the product catalog is another important feature that can increase the efficiency of your online store. Your customers need to easily find the products they are interested in and quickly proceed to checkout.

Provide shoppers with convenient filters and categories so they can narrow their search and find the product they're looking for in just a few clicks. Make sure your navigation menu is simple and intuitive.

If necessary, use special plugins that allow you to customize navigation through the product catalog, for example, the Ajax Product Filter plugin for WooCommerce. Simplifying the product search process can reduce your bounce rate by up to 30% and increase sales.

5. 24/7 online support

Customer support is one of the important components of a successful online store. Failure to address customer concerns correctly or in a timely manner can lead to negative reviews and decreased trust in your store.

Give customers the opportunity to contact your store's support service at any time of the day. Implement live chat on your website or provide contact information where customers can contact your support team.

Consider implementing dedicated customer support systems such as Zendesk, to make your support team's job easier and improve the customer experience. Given that 79% customers expect a quick response to their question, having 24/7 online support can improve service levels and increase customer satisfaction.

9. Social media integration

Integrating social media into your online store is a great way to attract new customers and improve the performance of your business. Let customers share their purchases on social media and leave reviews about your store.

Also add social login buttons so customers can quickly and easily create an account on your site or make a purchase.

Take advantage of plugins or integrations that allow you to automatically publish products and news from your store on social networks. For example you can use the plugin Social Media Auto Publish for WordPress.

Conclusion

Increasing the efficiency of your online store is an important factor for achieving success in today's digital world. Using useful features such as virtual try-ons, recommendations based on personal preferences, detailed product reviews and ratings, easy catalog navigation, 24/7 online support and social media integration can help you improve the efficiency of your online store and increase sales.

Check out expert review of custom features for WooCommerce And A practical guide to optimizing your website's loading speedfor more information on how to optimize your online store and increase its efficiency.