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Top 10 Custom WooCommerce Features That Are Useful For Everyone
WooCommerce is one of the most popular platforms for creating online stores on WordPress. However, although this platform offers many native features, many stores need additional features to improve user experience and increase sales. In this guide, we will look at the top 10 custom features for WooCommerce that every online store owner will find useful.
1. Advanced shipping options
One of the main challenges of online stores is managing shipping options. Fortunately, with the help of custom features, you can add additional shipping options, such as free shipping on a certain order, next day shipping, etc. This will allow you to flexibly customize shipping methods to suit your customers’ needs.
Example function:
function add_next_day_delivery( $available_methods ) { if ( is_cart() && isset( $available_methods['flat_rate'] ) ) { unset( $available_methods['flat_rate'] ); $available_methods['next_day_delivery'] = 'Next Day Delivery'; } return $available_methods; } add_filter( 'woocommerce_package_rates', 'add_next_day_delivery', 10, 1 );
The sample code is a function that removes the default “Flat Rate” shipping method from the cart and adds a new “Next Day” shipping option. You can customize this function to your liking by adding or removing shipping options, as well as setting their names and costs.
2. Gift cards and coupons
Providing gift cards and coupons is an effective way to attract and retain customers. With the help of custom features in WooCommerce, you can add the ability to buy and use gift cards and coupons. This will help you increase sales and improve customer loyalty.
Example function:
function add_gift_card_product() { $product = wc_get_product( 'gift-card' ); if ( ! $product ) { $product_args = array( 'name' => 'Gift Card', 'type' => 'simple', 'regular_price' => 50, 'description' => 'Buy a gift card for someone special.', 'status' => 'publish' ); $product = wc_create_product( $product_args ); } } add_action( 'init', 'add_gift_card_product' );
The sample code is a function that adds a new product “Gift Card” with a price and description. You can customize this function by changing the product parameters to suit your needs.
3. Personalized product recommendations
Personalized product recommendations are a great way to increase sales in your online store. With custom features, you can create an algorithm based on customer preferences that will recommend products that match their interests. This will help increase conversion and improve user experience.
Example function:
function get_personalized_products( $customer_id, $limit = 5 ) { $products = array(); // Your product recommendation algorithm return $products; }
The sample code is a function that gets personalized product recommendations for a specific customer. You can customize this function by developing your own product recommendation algorithm based on customer preferences.
For more information on how to create personalized product recommendations, please see 11 Useful Tips and Guides for Managing Content on Your Website.
4. Improved feedback system
Customer reviews are an important part of online stores. They help convince potential customers to make a purchase and increase trust in your brand. With custom features, you can enhance the WooCommerce review system by adding additional functionality such as photos and product ratings.
Example function:
function add_review_photos() { $customer_id = get_current_user_id(); $review_id = get_the_ID(); // Add code here to upload photos and save them in the review } add_action( 'woocommerce_review_before_comment_text', 'add_review_photos' );
The sample code is a function that adds the ability to upload photos to customer reviews. You can customize this function by adding your own code to handle uploaded photos.
5. Custom order fields
Adding custom fields to an order can be useful for collecting additional information about the customer or their order. With custom features, you can add custom fields to an order in WooCommerce to collect additional data such as phone number, delivery date, etc.
Example function:
function add_custom_fields_to_order( $order ) { echo '<div class="custom-fields">'; echo '<h3>Additional fields</h3>'; echo '<label for="phone_number">Phone number:</label>'; echo '<input type="text" name="phone_number" id="phone_number" required />'; // Add code here to add other fields echo '</div>'; } add_action( 'woocommerce_after_checkout_billing_form', 'add_custom_fields_to_order' );
The sample code is a function that adds custom fields to the checkout form. You can customize this function by adding your own fields and specifying their types and whether they are required.
6. Integration with external APIs
Integrating your online store with external services and APIs can provide you with additional capabilities and automate certain tasks. With custom features, you can add integration with various services, such as payment gateways, delivery systems, and marketplaces.
Example function:
function process_payment( $order ) { // Your code for processing payment via external payment gateway } add_action( 'woocommerce_payment_complete', 'process_payment' );
The sample code is a function that processes payment via an external payment gateway after an order is completed. You can customize this function by adding your own code to process payments.
7. Automatic emails
Sending automated emails after an order has been placed can improve customer service and user experience. With custom features, you can set up different types of emails to be sent, such as order confirmation, shipping notification, and feedback request.
Example function:
function send_order_confirmation_email( $order_id ) { $order = wc_get_order( $order_id ); // Your code for sending an order confirmation email } add_action( 'woocommerce_thankyou', 'send_order_confirmation_email' );
The sample code is a function that sends an order confirmation email after an order has been placed. You can customize this function by adding your own code to send emails.
8. Automatic inventory update
Careful inventory management is an important part of a successful online store. With custom features, you can add automatic inventory updates to WooCommerce to avoid a situation where a product runs out of stock but remains in stock on the site.
Example function:
function update_product_stock( $order_id ) { $order = wc_get_order( $order_id ); foreach ( $order->get_items() as $item ) { $product_id = $item['product_id']; $quantity = $item['quantity']; $product = wc_get_product( $product_id ); $stock = $product->get_stock_quantity(); $new_stock = $stock - $quantity; $product->set_stock_quantity( $new_stock ); $product->save(); } } add_action( 'woocommerce_order_status_completed', 'update_product_stock' );
The sample code is a function that updates inventory after an order is completed. You can customize this function by adding your own code to account for and update inventory.
9. Collection of marketing data
Collecting marketing data can help you better understand your customers and successfully customize your marketing strategy. With custom features, you can add additional fields to collect customer information, such as gender, date of birth, and area of interest.
Example function:
function add_marketing_fields_to_checkout() { echo '<div class="marketing-fields">'; echo '<h3>Marketing fields</h3>'; echo '<label for="gender">Floor:</label>'; echo '<select name="gender" id="gender">'; echo '<option value="male">Male</option>'; echo '<option value="female">Female</option>'; echo '</select>'; // Add code here to add other fields echo '</div>'; } add_action( 'woocommerce_after_checkout_form', 'add_marketing_fields_to_checkout' );
The sample code is a function that adds marketing fields to the checkout page. You can customize this function by adding your own fields and specifying their types and whether they are required.
10. Alternative payment methods
Providing alternative payment methods can help you attract more customers and increase sales. With custom features, you can add additional payment methods to WooCommerce such as PayPal, Apple Pay, etc.
Example function:
function add_alternative_payment_methods( $methods ) { $methods[] = 'PayPal'; $methods[] = 'Apple Pay'; return $methods; } add_filter( 'woocommerce_payment_gateways', 'add_alternative_payment_methods' );
The code example is a function that adds alternative payment methods to WooCommerce. You can customize this function by adding your own payment methods.
Conclusion
WooCommerce custom features are a powerful tool that can greatly enhance your online store. They allow you to add additional features, customize shipping options, product recommendations, a review system, and much more. If you want to enhance your online store, consider using these WooCommerce custom features.
For more tips on improving your online store, check out How-To Guide: 5 Steps to Optimize Your Website's Loading Speed.
Implementing these custom features may require some programming knowledge, so if you have any questions or difficulties, it is recommended to contact a WooCommerce developer.
