Guide: 8 Tips for Building an Effective WooCommerce Custom Cart
A virtual shopping cart is one of the most important components of a successful online store. It serves as a link between the user and their purchases. A properly designed shopping cart can significantly increase conversion and sales. In this guide, we will look at eight tips for creating an effective user shopping cart in WooCommerce.
1. Simplicity and clarity
The first step to creating an effective shopping cart is to make the ordering process easy for customers. The shopping cart should be visual and intuitive so that users can easily add and remove items. Make sure that product information and prices are displayed clearly and easily.
The important elements of a simple and clear shopping cart are:
- A prominently displayed “Add to Cart” button on the product page
- Real-time cart update when adding or removing items
- Displaying the total cost of goods and delivery
- Clear information about payment and delivery methods
- Easy to change the quantity of items or remove them from the cart
2. Guest mode and registration
To simplify the checkout process, give users the option to checkout without having to register. Some shoppers may not be interested in creating an account on your site and rely on guest mode. Offering this option can significantly increase conversion.
However, it is necessary to provide the ability for users to register so that they can save their order history and receive special offers or discounts.
3. Simplifying the payment process
Customers value a simple and secure checkout process. Make sure your shopping cart supports multiple payment systems and payment methods. It is also important to make sure that the checkout process takes a minimum amount of time and effort from the customer.
The following steps can help simplify the payment process:
- Using popular payment systems such as PayPal or Stripe
- Pre-fill shipping and payment information if buyer has an account
- Using autofill to speed up entering payment information
- Display a clear progress indicator during checkout
4. Cross-selling and up-selling
One of the methods for increasing the average check is the use of cross-selling and upsells in the basket. Adding additional goods or services to the basket before finalizing the order can pleasantly surprise the buyer and increase the total revenue.
Some cross-selling and upselling techniques you can use are:
- Recommended products that may interest the buyer
- Additional services that can enhance the buyer's experience
- Discounts or special offers when purchasing additional products
These methods can be effective in increasing the average check and increasing sales.
5. Low stock alerts
Notify customers when their cart is low. This will help avoid a situation where a customer wants to buy an item but it is already out of stock. Low-stock notifications motivate customers to make a purchase on the spot and create a sense of urgency.
Set a low stock threshold for each item and display a message when the stock reaches that value. You can use phrases like “Last one left!” or “Hurry, last one soon!”
6. Reviews and product ratings
Product reviews and ratings play an important role in a buyer's decision. Include product reviews and ratings in the shopping cart so that the buyer can see what other users think about the product.
Adding product reviews and ratings will help increase buyer trust and convince them of the product's quality, which can lead to increased sales.
7. Progressive Web Form
A web form for placing an order should be simple and well-thought-out. A progressive web form breaks the process down into several steps and prompts users to fill in only the necessary information at each stage.
Divide the form into several steps, for example:
- Shipping information
- Payment information
- Order confirmation
This approach makes the ordering process clear and convenient for the buyer.
8. Reminders about unfinished purchases
Some customers may start the checkout process but not complete it for some reason. To avoid losing these customers and increase conversion, send them a reminder about the unfinished purchase via email or SMS.
Remind the buyer of the unfinished order and offer the opportunity to continue placing it. WooCommerce provides the ability to automatically send such notifications via a plugin or integration with a payment system.
Conclusion
Creating an effective WooCommerce shopping cart is an important task for any online store. Following the tips in this guide will help you increase conversions, improve the customer experience, and increase sales.
Remember to test changes and analyze the results to determine what works best for your store. Use data and metrics to make informed decisions and continually improve your shopping cart.
Good luck in creating an effective custom cart in WooCommerce!