Introduction

Increasing conversion in an online store is one of the key tasks that all online business owners strive for. Conversion means the percentage of visitors who perform a target action on your site, for example, make a purchase. The higher the conversion, the more effective your online store is and the more profit you can make.

In this expert guide, we will share 12 tips and tricks to increase conversion on your online store. You will learn strategies, tactics and tools that will help you attract more visitors and increase the number of purchases.

Tip 1: Think about your design

An effective design of your online store is one of the key factors that influence conversion. You should pay attention to the following aspects:

Ease of use: Your site should be intuitive and easy to navigate. Visitors should be able to easily find the products they need and information about them.
Attractive design: Your website should be attractive and consistent with your brand. Use high-quality images and color schemes that highlight the uniqueness of your store.
Responsive design: Make sure your website has a responsive design that displays well on a variety of devices, including mobile phones and tablets. This is especially important given the rise in mobile users.

It's also important to A/B test your website design to determine which options are most effective.

Tip 2: Optimize Page Loading

Fast loading pages are an important factor in increasing conversions. Slow pages can irritate visitors and cause them to leave your site without making a purchase.

Use the following tips to optimize page loading:

Optimize images: Reduce the size of images without losing quality by using compression and optimization of formats (such as JPEG or WebP). Use tools such as TinyPNG or image optimization plugins in the web platform to automate the process.
Cache resources: Using caching allows web browsers to store a copy of your site on visitors' devices. This can significantly speed up page loading on repeat visits.
Remove unnecessary scripts and plugins: Avoid using redundant scripts and plugins that slow down page loading. Disable those you don’t need and leave only those you need.
Use a CDN (Content Delivery Network): CDN's distributed servers help speed up the loading of your site's content by hosting it on servers closest to your visitors' physical locations.

For more tips and instructions on optimizing your website's loading speed, check out our article “How-To: 5 Steps to Optimize Your Website's Loading Speed“.

Tip 3: Create Great Call-to-Actions

Headlines and Call-to-Action (CTA) elements are important factors that can grab the attention of visitors and encourage them to take a targeted action. Here are some tips for creating effective CTAs:

Use strong actions: Using active verbs can help you find the right word to encourage visitors to make a purchase, such as “Buy Now,” “Sign Up Now,” or “Get a Free Trial.”
Place CTAs Higher on the Page: Place your CTAs at the top of the page so visitors can see them right away. This is especially important on mobile devices where screen space is limited.
Use contrasting colors: Make your CTAs bright and noticeable so that they attract attention. Use contrasting colors to make your CTAs stand out from the background of your website.

Don't forget, too, that effective use of artificial intelligence, such as chatbots, can help you improve your interactions with your visitors and increase conversions.

Tip 4: Create your own product descriptions

Product descriptions are an important part of your online store and can have a significant impact on conversion. While using ready-made descriptions can save you time, it can negatively impact your search rankings and content uniqueness.

Creating your own product descriptions allows you to:

Describe the benefits and unique features of the product, which helps increase the attractiveness of your offer over competitors.
Optimize your descriptions for search engines by using keywords and phrases that will help your products appear in search results.
Provide additional information about the product to help visitors make a purchasing decision.
Create unique content that can attract links and increase your authority in the eyes of search engines.

Remember to use high-quality images to support your product description and allow buyers to see it in detail.

Tip 5: Use Video

Using videos is one of the most effective ways to present your products and increase conversion. Videos help visitors get a better idea of the product than regular images and texts.

Here are some tips for using video in your online store:

Create detailed product overview videos: Provide detailed information about the product, demonstrate its features and benefits. Show the product in action to help visitors imagine how it might be used.
Add videos to product descriptions: Add a video to your product page so visitors can view it without having to navigate to another page.
Create video tutorials: If your product requires additional setup or instructions on how to use it, create video tutorials to help your customers understand it.

Videos can also be used to attract more visitors from social media or YouTube. Post videos on these platforms and include links to product pages in the video descriptions to attract visitors to your site.

To learn more about how to optimize images for WordPress, check out our article “Optimizing Images for WordPress: Tips and Best Practices“.

Tip 6: Improve user experience

User experience is how users interact with your site and the impressions they receive while doing so.

Here are some tips to improve your user experience:

Simplify the shopping experience: Make the ordering and payment process as simple and intuitive as possible. Minimize the number of steps and form filling by offering options for automatic data filling.
Add reviews and ratings: Providing product reviews and ratings will help visitors make purchasing decisions based on the experiences of other buyers.
Optimize search: Make your site search easy to use and accurate. Add autocomplete and filter features to help visitors find the product they need.
Make shipping and return information clear and accessible: Provide detailed information about shipping times, costs, and the process for returning items. Make sure this information is easily accessible on your website.

Also make sure your site works well across different browsers and devices, and conduct regular testing to identify and fix any issues visitors may encounter.

Tip 7: Offer attractive promotions and discounts

Getting visitors to your site is only half the battle, convincing them to buy is the other half. One effective way to increase conversion is to offer attractive promotions and discounts.

Here are some ideas for attractive promotions and discounts:

First-Purchase Discounts: Offer a discount to new customers to encourage them to make their first purchase on your site.
Shipping discounts: Offer free or reduced shipping rates to customers who order over a certain amount.
Seasonal Promotions: Offer discounts and promotions around holidays and events to attract more traffic to your site and increase purchases.
Low-Inventory Discounts: Offer a discount on items that have low quantities left to entice buyers to move quickly.

Remember that promotions and discounts should be limited in time to create a sense of urgency and motivation to take action.

Tip 8: Personal approach to clients

A personal approach to customers allows you to establish closer relationships and build trust, which can lead to increased conversions. Here are some ways you can implement a personal approach on your website:

Content personalization: Use visitor data to offer them relevant content. For example, show product recommendations based on their previous purchases.
Allow users to create accounts: Allow your visitors to create accounts so they can track their order history and receive personalized offers.
Send personalized messages: Use email or SMS to send personalized messages, such as reminders about unfinished purchases or special offers for a specific customer.

Use modern tools and technologies like artificial intelligence and machine learning to automate and improve your approach to personalization.

Tip 9: Display product reviews

Product reviews are social proof and can have a significant impact on purchasing decisions.

Here are some tips for using product reviews in your online store:

Allow visitors to leave reviews: Add a review feature to your site so that visitors can share their opinions about products.
Display reviews on product pages: Add a block of reviews to each product page to make it easier for visitors to see them and make an informed purchasing decision.
Respond to reviews: Proactively respond to reviews, especially negative ones, to show that you care about your customers and are willing to resolve issues.

Don't forget to also ask your satisfied customers to leave reviews on other platforms like social media or review sites to attract more customers to your site.

Tip 10: Provide clear information about products and services

Clear information about products and services helps visitors make informed purchasing decisions and reduces the likelihood of questions or doubts.

Here are some tips for providing clear information:

Detailed product descriptions: Provide a detailed description of each product, including its features, dimensions, and materials. Answer any questions visitors may have so they can make a purchasing decision.
Honest pricing information: List all additional costs, such as taxes, shipping, and handling. Don’t hide these costs until the last step of the checkout process to avoid disappointing your customers.
Clear return and warranty policies: Provide information about your return and warranty policies so visitors feel confident when making purchases.

Additionally, make sure product information is clearly displayed on product pages using clear headings, lists, and tabs.

Tip 11: Optimize the checkout process

A simplified and intuitive checkout process can significantly increase conversions and reduce cart abandonment. Here are some tips to improve your checkout experience:

Minimize steps: Simplify the checkout process by removing any unnecessary steps that may cause confusion or distract visitors.
Add visibility and usability to forms: Use autofill and data validation to make it easier to fill out checkout forms, and provide the ability to review and edit entered data before confirming the order.
Offer guest registration: Allow visitors to checkout without creating an account. However, offer them the option to create an account after they checkout so they can track the status of their order.
Accept multiple payment methods: Give visitors the option to choose their preferred payment method, such as credit cards, e-wallets or bank transfer.

Don't forget to also add a progress indicator at each stage of the checkout process so that visitors can see how much time is left before the order is completed.

Tip 12: Optimize for Search Engines

Optimizing your online store for search engines will help you attract more visitors and increase conversions. Here are some optimization tips:

Research keywords: Identify keywords that best describe your niche and products and use them in your site's titles, descriptions, meta tags, and content.
Improve page loading speed: Fast page loading is an important search engine ranking factor. As mentioned earlier, optimize images, use caching, and remove unnecessary scripts and plugins.
Create informative meta tags: Meta tags (such as page titles and descriptions) help search engines understand what your site and pages are about. Include keywords and information that will interest visitors and attract them to your site.
Create quality content: Constantly create new and unique content that can attract links and increase your authority in the eyes of search engines. Use keywords in your content, but do it in a natural way.

Use analytics tools like Google Analytics to track your site traffic, conversions, and other metrics. This will help you determine the effectiveness of your marketing efforts and continue to improve your site.

Summing up

Increasing conversion on your online store is an important step to increasing profits and the overall success of your business. Follow these tips and instructions to improve the user experience, attract more visitors, and increase the number of purchases.

Analyze the results and evaluate the effectiveness of your actions. Continue testing different strategies and tactics to find the best solutions for your online store.

Good luck in increasing conversion on your online store!

12 Tips and Guides to Increase Conversion Rates in Your Online Store: An Expert Guide