10 Useful Features to Modernize WooCommerce Products: A Complete Guide

Introduction

Woocommerce is one of the most popular plugins for creating online stores on the WordPress platform. Thanks to its flexibility and ease of use, Woocommerce allows you to quickly and easily create and manage online stores. However, to make your store more attractive and functional, you can use various upgrades and additional features.

In this guide, we will introduce you to 10 useful features to modernize Woocommerce products and improve your online store.

1. Multisite

Multisite is a feature that allows you to create several stores on one WordPress site. This can be useful if you want to sell different products in different categories or in different languages. Multisite allows you to centrally manage all your stores, including inventory, orders, and settings.

You can enable the multisite feature in Woocommerce by following Woocommerce setup instructions. This will allow you to easily expand your business and manage multiple stores on one platform.

2. Product subscription

The product subscription feature allows your customers to receive certain products automatically on a regular basis. For example, you can offer your customers a subscription to deliver a product every month or every week. This is especially useful for selling products that people use regularly, such as milk or pet food.

You can add a product subscription feature using plugins such as Woocommerce Subscriptions or YITH WooCommerce Subscription. These plugins allow you to set various subscription options, manage payments, and automatically update orders.

3. Additional delivery options

Standard Woocommerce offers limited shipping options such as free shipping, fixed cost, or calculated cost based on weight or order size. However, for more flexible delivery management in your store, you can install additional plugins.

Some plugins like Advanced Shipping Packages or Table Rate Shipping, offer advanced options for customizing shipping costs based on multiple factors such as location, weight, size, etc. This allows you to create a more accurate and flexible shipping system.

4. Selling digital goods

Woocommerce provides the ability to sell not only physical goods but also digital goods such as music, photos, e-books, etc. To ensure safe and secure delivery of digital goods, you will need an additional plugin.

Plugins such as Easy Digital Downloads or Woocommerce Digital Downloads, add additional features for selling digital goods, such as coupon accounting, license management and the ability to preview digital goods.

5. One-click purchase

The One-Click Buy feature allows your customers to make a purchase without having to fill out shipping and payment forms at every step. Instead, they can use previous data saved in their account. This significantly reduces checkout time and improves the user experience.

You can add the One-Click Buy feature by installing additional plugins such as Woocommerce One-Click Checkout or Fast Checkout for Woocommerce. These plugins automatically download the customer's saved data and allow them to place an order with the click of a button.

6. Reviews and product ratings

Reviews and product ratings are an important element in convincing buyers of the quality and reliability of your products. Woocommerce has a built-in review and rating feature that allows your customers to leave reviews and ratings for each product.

You can enable the reviews and ratings feature in Woocommerce settings. Additionally, you can also install additional plugins such as YITH WooCommerce Advanced Reviews or WooCommerce Product Reviews Proto add additional features and capabilities for managing reviews and ratings.

7. Product designer

Woocommerce allows you to create and sell an unlimited number of product variations for each product. However, if you have complex products that require additional customization, you can use the Product Builder.

Product designers such as Product Addons for Woocommerce or WooCommerce Composite Products, allow you to create products with different options and variations such as color, size, material, etc. This allows you to give your customers the ability to create and customize their own products.

8. Payment gateways

Woocommerce supports various payment gateways such as PayPal, Stripe, and Authorize.net that allow you to accept payments from your customers. However, to expand your payment options, you can install additional payment gateways.

Some plugins like Woocommerce Gateways Bundle or WooCommerce Additional Payment Gateways, adding additional payment gateways such as Skrill, Payoneer and BitPay. This allows you to accept payments through various payment systems and meet the preferences of your customers.

9. Marketing automation

Marketing automation allows you to automatically create and send emails and SMS messages to your customers based on their actions and behavior. This allows you to increase sales, retain customers and increase loyalty.

There are plugins such as Woocommerce Marketing Automation or WooCommerce Follow-Ups, which add marketing automation capabilities to your online store. You can create automated emails to attract new customers, provide purchase reminders, and offer personalized offers.

9. Integration with social networks

Social media integration allows you to expand your audience and promote your products on popular platforms such as Facebook, Instagram and Twitter. This helps you increase your store's visibility, attract new customers and improve sales.

Woocommerce provides social media integration tools such as sharing buttons on Facebook and Twitter. Additionally, you can also use plugins such as WooCommerce ShareThis or YITH WooCommerce Social Loginto add additional features and social media integration options.

Conclusion

Woocommerce is a powerful tool for creating and managing online stores. However, to make your store more attractive and functional, you can use various upgrades and additional features described in this guide.

Choose the features that are most suitable for your business and install the appropriate plugins to add additional features and improve your customers' experience. Remember that every store is unique, so experiment and adapt the settings to suit your needs.

If you need more help or advice on setting up and modernizing your Woocommerce store, contact experts such as these tips and instructions for successful website optimization. They will provide you with helpful tips and tricks to improve your store and achieve greater success.